{"id":6043,"date":"2018-05-07T10:26:00","date_gmt":"2018-05-07T14:26:00","guid":{"rendered":"https:\/\/www.vouga.com.py\/?p=6043"},"modified":"2024-11-28T10:26:49","modified_gmt":"2024-11-28T14:26:49","slug":"poder-ejecutivo-aprueba-logotipo-e-imagen-de-la-marca-pais-paraguay","status":"publish","type":"post","link":"https:\/\/www.vouga.com.py\/en\/poder-ejecutivo-aprueba-logotipo-e-imagen-de-la-marca-pais-paraguay\/","title":{"rendered":"Executive Power approves logo and image of the country brand Paraguay"},"content":{"rendered":"<p>By means of Decree No. 8819, of April 23, 2018, the image and logo of the \u201cCountry Brand\u201d were approved, whose use will be mandatory by State agencies and entities, dependent on the Executive Branch, Corporations in which the State is a majority shareholder and Binational Entities in its Paraguayan Part. The approval of this material is a consequence of an exhaustive research to define the strategy of the \u201cCountry Brand\u201d of Paraguay, carried out between 2016 and 2017, due to the fact that, nowadays, both business sectors and governments have the need to create their own identity in front of international markets, with the purpose of capitalizing the reputation of the country and its image.<\/p>\n\n\n\n<p>According to the manual of use, the Country Brand is formed from what is called \u201cCentral Idea\u201d, which is the fact by which a country wants to be known. In the case of the \u201cParaguay Country Brand\u201d, the objective is to make known the development and progress that the country is experiencing and the Central Idea is then related to the notion of an economically fertile country, with potential for investment and growth. The final objective with the \u201cCountry Brand\u201d is to create a collective awareness so that the concept of a fertile country is internalized, thus transforming the perception both domestically and internationally.<\/p>\n\n\n\n<p>Three groups of icons were created to represent the Paraguayan ecosystem, each with six variables:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>GROWTH: economy, low indebtedness, legal certainty, political will, low taxes and transparency;<\/li>\n\n\n\n<li>OPPORTUNITY: industry, infrastructure, logistics, geography, quality of life and purity;<\/li>\n\n\n\n<li>WEALTH: commitment, energy, hospitality, water, climate and fertile land.<\/li>\n<\/ul>\n\n\n\n<p>The image and logo of the Paraguay Country Brand will be managed jointly by the Ministry of Industry and Commerce and the Secretariat of Information and Communication, and will be used, in general, in both printed and electronic materials.<\/p>","protected":false},"excerpt":{"rendered":"<p>Por medio del Decreto N\u00b0 8819, del 23 de abril del 2018, fueron aprobados la imagen y el logotipo de la \u201cMarca Pa\u00eds\u201d, cuyo uso ser\u00e1 obligatorio por organismos y entidades del Estado, dependientes del Poder Ejecutivo, Sociedades An\u00f3nimas en las que el Estado sea socio mayoritario y Entidades Binacionales en su Parte Paraguaya. La [&hellip;]<\/p>","protected":false},"author":1,"featured_media":5831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":7,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Poder Ejecutivo aprueba logotipo e imagen de la \u201cMarca Pa\u00eds Paraguay\u201d - Vouga Abogados<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vouga.com.py\/en\/poder-ejecutivo-aprueba-logotipo-e-imagen-de-la-marca-pais-paraguay\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Poder Ejecutivo aprueba logotipo e imagen de la \u201cMarca Pa\u00eds Paraguay\u201d - Vouga Abogados\" \/>\n<meta property=\"og:description\" content=\"Por medio del Decreto N\u00b0 8819, del 23 de abril del 2018, fueron aprobados la imagen y el logotipo de la \u201cMarca Pa\u00eds\u201d, cuyo uso ser\u00e1 obligatorio por organismos y entidades del Estado, dependientes del Poder Ejecutivo, Sociedades An\u00f3nimas en las que el Estado sea socio mayoritario y Entidades Binacionales en su Parte Paraguaya. 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